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Neerja Singh
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28 Jun

Gen Z’s Watershed Moment

  • By Neerja Singh
  • In Boomers to Zoomers
  • 0 comment
The growing importance of this generation is reflected not just in these protests and rallies but also on the internet. Google searches for the Gen Z peaked in 2019. This cohort was born into technology. They are like fish in internet water. So at home are they with social...
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26 Jun

OK, Gen Z?

  • By Neerja Singh
  • In Blog, Boomers to Zoomers
  • 0 comment
What in our collective mind, for instance, is the millennial’s vulnerable spot? Their famed burnout! Now is it a cover for entitled laziness or is it just plain old common fatigue brought on by a long to-do list? Depending on the view we take, the advice is likely to...
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23 Jun

The Amazeballs

  • By Neerja Singh
  • In Boomers to Zoomers
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Isolation. Apocalypse. I have heard these words from my children. One of them has felt caged during the lockdown, not being able to cross interstate borders on drives. But I do believe that in the zoomers, the millennials have met more than a match in stubbornness. Here is a...
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19 Jun

As Good As Our Stories

  • By Neerja Singh
  • In Blog, Boomers to Zoomers
  • 0 comment
If you were to stop the average John, Jaani, Janardhan on the road with this story he would shrug it off! In a country struggling under the crushing weight of poverty, illiteracy, and corruption, any mention of heritage is treated with incredulity, “People are dying here and you are...
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